Solving real business challenges
We offer a wide range of capabilities within our Burst SMS platform and Conversr conversational AI. Grow your business by reaching more customers, boosting customer engagement and sales, while saving time in streamlining processes.
OzHarvest were able to achieve great results from their
first $1M Giving Day using conversational SMS driven by AI
OzHarvest is Australia’s leading food rescue organisation, collecting quality surplus food from more than 3,000 businesses, including supermarkets, restaurants, cafes, hotels, retailers, airports and retail food outlets. Every week over 250 tonnes of food is saved from going to landfill and delivered to 1,900+ charitable agencies, helping to make a positive difference to the lives of vulnerable people across Australia. Faced with fundraising challenges:
- Cleaning up legacy data to identify donors most likely to convert with telemarketing efforts.
- A limited budget to work with, limited time, resources and capacity internally.
- Ambitious fundraising goal of $1M for Giving Day.
The SolutionThere were a number of campaigns that engaged Conversr conversational AI. OzHarvest had a limited budget for a full primed journey but had legacy data to work with and wanted to create a group that would be open to giving for telemarketing.
They created a 2-touch point journey - the first was a video created for supporters and then a value exchange with a digital cookbook. OzHarvest also had their first Giving Day with an end of financial year appeal goal of $1M.
How the company approached making that goal successful, was to match giving goals from major donors and then would reach out to the rest of their audience to make up the donations to help that match giving pot. It was really successful with the use of conversational SMS.
The touchpoints for the journey was an SMS on what to expect from the Giving Day and keep an eye out on the emails, there was no ask, they were sent to a landing page and video which had great sentiment. The second touchpoint was on the Giving Day Conversr was used to send an SMS to remind them of giving day and to donate. Achieved the $1M result - in June with even a $10K donation from an SMS.
Using conversational AI to drive deeper customer engagement, business efficiencies and scale
Wavelength International provides specialist medical recruitment services to clients in Australia and overseas.
The organisation has a strong focus on customer centricity, and they are strategically investing in innovation and continuous improvement projects for their customers, clients and employees.
Success is predicated on truly knowing customer needs and expectations, so Wavelength has piloted AI across multiple areas of its business to establish deeper relationships with candidates, unlock value and insights from large unstructured data sets and free up consultants from manual tasks to focus on enhancing customer relationships.
Through the pilots, Wavelength have seen engagement of more than 25%, with around 1 in 5 of those re-engaging, along with improvements in data quality and improved ability to scale activities.
Ecommerce brand Bhumi uses SMS to boost customer engagement and revenue
A sustainable and organic lifestyle company focused on bedding, bath and basics, Bhumi is expanding into new product ranges and international markets. Traditionally a user of email campaigns and paid advertising, their declining effectiveness and increasing costs led Bhumi to look for more successful and cost-efficient solutions that better support growth goals. Having adopted SMS messaging, Bhumi has increased revenue by 20%, as well as improved site visits and conversion rates.
The retailer has improved its customer activity and targeting, especially during key retail periods such as Black Friday and has noted a number of operational benefits including:
- Higher click through rates with faster customer responses and revenue.
- Higher revenue contribution and conversions to sales.
- Quick to create and easy to deploy, typically in 5 minutes, targeted scheduling of SMS campaigns at customer friendly times.
There was confidence in the reliability of scheduling an SMS campaign using the platform. It was so easy and quick to schedule an SMS campaign in only 5 minutes while I was boarding the plane, so that by the time my plane had landed, 40,000 people received our SMS promotions.
RAC Arena - discovers the ticket to effective customer engagement with SMS
RAC Arena is Perth’s home of entertainment, hosting various events since 2012. It has attracted the world’s greatest entertainers including: The Rolling Stones, Serena Williams, Oprah and Jerry Seinfeld. As one of Australia’s leading live entertainment venues, the RAC Arena team also prides themselves on their commitment to customer satisfaction and operational excellence. One step to achieving this involves communicating effectively with patrons before they arrive at the venue.
Reaching more of their customers that attended numerous live events, RAC Arena leverages the benefits of SMS marketing. With a venue capacity of over 15,000 and frequent events, SMS is an important marketing communications channel with open rates of up to 98%.
SMS works well with email as it has a higher open rate. Anything can happen on an event day too, so it’s also a great broadcast tool to have on hand because it’s so much quicker to prepare and send.
What our customers say
